Photo supplied by City of Pembroke
The Ontario government is providing more than $23,000 to help the City of Pembroke implement a strategy aimed at attracting new businesses and supporting economic growth.
Renfrew–Nipissing–Pembroke MPP Billy Denault announced last week that Pembroke will receive $23,101.96 through the province’s Rural Ontario Development Program. The funding is part of more than $114,000 being distributed to five projects across the riding.
The city’s project will put its Investment Attraction Strategy into action, with a focus on attracting new businesses, entrepreneurs, professionals and creative industries while helping existing businesses expand.
According to the province, the initiative includes targeted marketing, investor outreach, regional partnerships and new promotional tools designed to showcase Pembroke as a destination for investment. The city says the strategy is intended to attract new investment and skilled workers, create jobs and address local service gaps.
“By supporting local businesses, municipalities and community organizations, these projects will strengthen our rural economy, create opportunities for growth, and ensure our communities remain competitive for years to come,” Denault said in a statement.
Rural Affairs Minister Lisa Thompson said the Rural Ontario Development Program supports small, rural and northern communities by investing in projects that reflect local priorities and encourage long-term economic development.
Mayor Ron Gervais welcomed the funding, calling it an investment in the city’s future.
“On behalf of City Council, I want to thank the Ministry of Rural Affairs for recognizing the value of our Investment Attraction Strategy,” Gervais said. “This investment is about creating a community where businesses can thrive, talented people can succeed, and every resident can share in Pembroke’s continued growth and prosperity.”
The project has a total cost of about $56,000. The provincial grant will cover half the cost, with the City of Pembroke funding the remainder.
Work on implementing the strategy has already begun and is expected to be completed by Dec. 31, 2026.
(Steve Berard)
